On Friday, November 8th, 75 New York State and New England dairy farmers arrived in the Big Apple to personally give thanks to New Yorkers for their loyalty and support during the Cabot Dairy Farmer Gratitude Tour.
Coach buses, wrapped in signature Cabot plaid, traveled throughout Manhattan and Brooklyn dropping off the farmers at their food market posts, where shoppers sampled an array of cheddars. The farmers also encouraged passersby on the street to jot down "Why I Love Farmers" (or "Why I Love Cows") and snap a shot with a farmer to enter an Instagram contest. The winner would receive a 3-day Farm Stay Vacation at Liberty Hill Farm in Vermont.
"Lots of the customers on the Upper East Side were really surprised to find out that 100 percent of the Cabot Cheese profits go right back to our farmers," said farmer Ben Banker of Blue Hill Farm in Morrisville, NY.