West Village Holey Donuts!, a ten-year-old donut company started by Frank Dilullo, went the opposite route of most traditional businesses: after a decade of online success shipping its frozen treats across the country, Holey Donuts! has taken up shop in a corner storefront on Seventh Avenue South.
These aren't just any old donuts, though: they're low fat, containing about a quarter of the fat and calories of a standard donut. You wouldn't know it from looking at the pastries: they're the same size and shape as a normal donut, and come in all the classic flavors such as chocolate-frosted with sprinkles, Boston cream and jelly-filled. A top-secret cooking process-Dilullo said the donuts are hand-made via a 22-step process and then cooked in computer-controlled ovens-leaves the desserts a desirable choice for dieters.